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AD-SUCCESS Captures PRSA Honors The Thoroughbred Chapter of the Public Relations Society of America (PRSA) honored AD-SUCCESS with four Thoroughbred Awards at the annual PRSA awards program on May 11. Only 16 Thoroughbred awards were handed out this year, so AD-SUCCESS took home an impressive one of every four citations presented. Project case studies for each article are revealed by clicking on the "get more information" links. |
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Annual Report Scores...Again! The PRSA Thoroughbred Award earned by AD-SUCCESS for the Bluegrass Regional Mental Health-Mental Retardation Board annual report was the second award the report has earned. In February, the report also won a Silver ADDY at the Lexington Advertising Club's annual ADDY awards show.
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LexTran Rides...Again! The Lexington Transit Authority (LexTran) picked up a First Place PRSA Thoroughbred award for the "There's a Lot Riding on LexTran" series of TV public service announcements. The spots, which feature real people who rely on LexTran, also won a Silver ADDY at the Lexington Advertising Club's annual ADDY presentation.
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Bluegrass Family Health Wins "Double" The PRSA Thoroughbred Awards turned into a 'daily double' for AD-SUCCESS and Bluegrass Family Health. A 3-D 'pop-up' invitation won an award for its response rate and creativity. The broker community was invited to a golf outing and accompanying annual meeting to review the client's new products, e-health updates, and service innovations. The 'MyBluegrassInfo' brochure series won in the category of 'special purpose' booklets. Member, provider, and employer booklets were developed, complete with screen-shots and instructions about their password-protected areas on the Bluegrass Family Health web site.
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Next Generation of Scanlons Turning Heads A team from the University of Kentucky won the district level of the American Advertising Federation's National Student Advertising Competition. The UK group will be one of only 16 teams presenting campaigns in national competition in Dallas, TX, in mid-June. One of the four students responsible for actual on-stage presentation of the team's VISIT FLORIDA campaign is Cori Scanlon, daughter of AD-SUCCESS principals Paul and Sharalee Scanlon. With her mother's poise, her father's affability, and her own considerable intellect, it seems the next generation of Scanlons is well prepared to AD-SUCCESS, in any field she chooses.
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![]() Sharalee Scanlon |
![]() Paul Scanlon |
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AD-SUCCESS Lexington, Kentucky 121 Prosperous Place # 2 |
AD-SUCCESS West Palm Beach, Florida 301 Clematis Street, Suite 3000 |
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