Ad-Success

marketing and new media - create your future with us

MEDIA DESIGN

MEDIA DESIGN

BRANDING

BRANDING

NEW MEDIA

NEW MEDIA

DOCUMENTED SUCCESS

Destination Branding – Fast, Cheap and Good

AD-SUCCESS arranged a savings of over $ 20,000 for the small regional visitor’s bureaus in Central Kentucky by coordinating a co-op full page buy in a special issue of Delta Sky Magazine. When the national publication offered a “one-time-only” advertising value in a special “Bluegrass Section” (June 2008), AD-SUCCESS got to work to create an opportunity for regional tourism bureaus. By combining 1/6 page ads to make a full page media placement, the ad cost was only $ 2,300 per tourism bureau to reach an audience of over 3 million readers. The open rate for a 1/6 page ad is well over $ 6,000 in the publication.

ROI – Numbers Driven by New Programs and New Media

During our work with the Lexington Convention and Visitor’s Bureau (LCVB) the number of annual inquiries generated by advertising increased steadily and without interruption. AD-SUCCCESS developed the LCVB’s first web marketing program and a website that was in use for over 10 years. We assisted in developing segmented marketing campaigns, and introduced “packaged” travel into the advertising in the late 1990’s.

Putting Passion into the Pasture – Experiential Travel

The Bluegrass Region of Kentucky is known as the “Horse Capital of the World.” Beautiful pastoral settings were the mainstay of the region’s advertising, until 2008 when visitor profile studies clearly showed that it is the family who travels to the region as a whole. The resulting branding campaign was titled “For the Fun at Heart” and rolled out complete with a new website (www.BluegrassKentucky.com), collateral, and advertising campaign. The campaign’s hallmark was its ability to depict experiential travel. Both the brochure and the press packet from this effort have been honored with a PRSA Award from the Public Relations Society of America, and the marketing campaign received a Kentucky Tourism Council Traverse Award.

If Opportunity Knocks, Don’t Just Open the Door, Let PR Tear it Off its Hinges.

It’s not every day a place the size of Elizabethtown (around 25,000) becomes the focus – and the title – of a major motion picture. With Elizabethtown, the movie, only three weeks from release, the Elizabethtown Tourism and Convention Bureau contacted AD-SUCCESS about the best way to capitalize on what could be a PR & tourism windfall. Along with press releases, print materials, and a gala reception, AD-SUCCESS produced and distributed an “in-movie theatre promo” that told the REAL Elizabethtown story to theatre audiences in Ohio, Tennessee, and Illinois – key markets for the town’s thriving tourism business. The overall effort resulted in a PR bonanza, as the Elizabethtown movie/city story was picked up ay the AP, and in regional TV and newspaper coverage.

Print Services

  • Traditional Marketing Marketing plan research, development and execution
  • Strategy and copy for print, broadcast (TV & radio), outdoor & in-place media
  • Graphic design support for all collateral and media production
  • Production oversight of external broadcast, printing and outdoor media sources
  • Media strategy, buying and documentation
  • Public relations strategy and writing
  • Co-branding and Co-promotional efforts
  • PR event planning
  • Research coordination and evaluation
  • Integration of all marketing disciplines
  • Assisting in development of campaign evaluation criteria
  • Success documentation

Traditional Marketing

  • Marketing plan research, development and execution
  • Strategy and copy for print, broadcast (TV & radio), outdoor & in-place media
  • Graphic design support for all collateral and media production
  • Production oversight of external broadcast, printing and outdoor media sources
  • Media strategy, buying and documentation
  • Public relations strategy and writing
  • Co-branding and Co-promotional efforts
  • PR event planning
  • Research coordination and evaluation
  • Integration of all marketing disciplines
  • Assisting in development of campaign evaluation criteria
  • Success documentation

Internet Marketing

  • Website development allowing clients modify content
  • Development of Interactive Marketing Plans which integrate online media, social media, and interactive promotions with client websites and traditional media campaigns
  • Website interactive modules including:
  • Calendars,
  • Interactive brochures
  • Photo or video galleries
  • Website analytics
  • Contest portals
  • And more.
  • Providing in-depth website analytics and reporting with recommendations
  • Ongoing website maintenance and ongoing website updates
  • Online banner ad production
  • Online media evaluation, placement and documentation
  • SEO - search engine optimization:
  • E-mail newsletters
  • Development of YouTube Videos
  • Creative support to enhance Facebook, Twitter and YouTube strategies
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501 Darby Creek Road
Suite 61
Lexington, KY
40509

Telephone: 859-263-1822
Fax: 859-263-1828

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