Media Relations

Success in generating positive coverage from the media is at times quite challenging. AD-SUCCESS prides itself on the ability to identify appropriate media contacts, learn what makes each individual reporter or editor tick, and construct messages that will most likely be covered by that individual. It is not enough to write and submit a great news release. The key to successful media relations is building, cultivating and maintaining positive relationships with those people who disseminate information to the public.

Writing for the news media

Writing for trade publications

Media strategy, planning and implementation

Special event promotion

Media interview training

Press conferences

Media tours/events

New product announcements

Photography/visual coordination