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How do you top a national award-winning LexTran advertising campaign?
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You take a great cause, Big Brothers/Big Sisters of the Bluegrass (BBBS); mix it with an adventurous client (LexTran); add an innovative advertising agency (AD-SUCCESS); throw in The New Music Revolution Z 103; and top it off with a man willing to change his life for one week to live on a bus! The result: LexTran surpassed its fund-raising goals, while at the same time, heightened awareness of its new, expanded services for the college market. In order to target the college market for LexTran, AD-SUCCESS arranged for Freakdaddy, the morning show DJ at WXZZ, Z 103, to make his home on a LexTran bus from September 7- September 12 to raise money and awareness for BBBS. |
 AD-SUCCESS Media Buyer LeAnn True Norton and LexTran Marketing Director Jenny Williams. |
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| The promotion also educated the college market about LexTran's new night service, bike racks, and college Getaround Passes. | ||
 Jenny Williams, Freakdaddy, and LeAnn True Norton pose with "Z-Bus." |
It was an eventful week that no one will likely forget! LexTran took "Z-Bus" to various locations all over Lexington -- including restaurants, mall parking lots, and several stops across the University of Kentucky's campus. All four network television stations got on "Z-Bus" to do live broadcasts and special feature stories; Kruser (WLEX TV personality) even took "Z-Bus" out to pick up passengers! |
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| The Greek students from both UK and EKU got into the pre-football game spirit, each group vying for the title "Best Greeks of the Bluegrass" through this fund-raising competition. The financial goal for BBBS was easily surpassed, and at press time, Freakdaddy was still counting money! | ||