Philosophy

Who we are
What makes us different
Why we have the desire and ability to bring results to your organization
To meet the challenges of the 21st Century, a new breed of marketers has emerged.

The staff at AD-SUCCESS is part of this innovative generation. We are each, first and foremost, strategic thinkers. What the staff here possesses goes beyond knowledge, creativity and skillful implementation, and enters into the realm of reasoning and understanding.

It goes beyond advertising, marketing, public relations, promotions, new media and sales efforts and involves strategically bringing everything together to reach predetermined goals.

In recent years there has been a hundred-fold increase in ways to communicate messages and ways to track marketing efforts. It is not enough to bring together the right message and traditional media. Marketers must deal with new questions like these:

What messages and what media are trusted?
Will the message be heard and experienced, and believed?
What new interactive media can complement traditional media to make the message move an audience to action?
How can technology and research methodology be effectively used to track consumer behavior, to develop effective leads management programs and to track the true value of a marketing effort?
How can a strategic blend of the most effective marketing efforts prove that advertising and promotional efforts are not simply expenses, but rather investments?

Answers to questions such as these are critical, because effective marketing for this Millennium is something that viable organizations, companies and products must do. Good products and services must make themselves known or they will fade under the messages that do reach our audiences.

That leads us to something we at AD-SUCCESS take very seriously -

RESPONSIBILITY

We understand the responsibility we have to use our time and talents only to promote worthwhile endeavors.

We have chosen to fill our days serving clients who offer some unique benefit to our society and to individuals within that society.
Our client list is full of worthwhile organizations:

KAPT - Kentucky's Affordable Prepaid Tuition
LexTran - The Lexington Transit Authority
Bluegrass Family Health
The Bluegrass Regional Mental Health-Mental Retardation Board
Bluegrass Tourism and other tourism venues
Southland Christian Church (and other churches and ministries)
The National Conference for Community and Justice
Hindman Settlement School
Nashville's Metropolitan Transit Authority
The Bluegrass Mobility Office
Eight community banks that represent the local values of the communities they serve

We also share a vision for serving volunteer organizations.

The United Way of the Bluegrass
The Lexington Humane Society
God's Pantry

We strive to be a good corporate citizen. We are members in good standing of the Greater Lexington Chamber of Commerce, the Lexington Advertising Club, the Public Relations Society of America and the Kentucky Chamber of Commerce. We have served various public service organizations throughout the community; our CEO's term on the Fayette County School Board is one significant example.

We realize the power of marketing in our age is incredible.

The God-given talents of each member of the AD-SUCCESS team are shared, project by project, to forward the efforts of worthy causes.

It is something that works.

It is documented in case after case.

Best of all, we are all proud at the end of the day.