Press Release

LexTran Rides...Again!

FOR IMMEDIATE RELEASE:

Public Service Announcements were produced by AD-SUCCESS in the spring of 2003 to educate the community about the social and economic value of the city bus system. In the PSA's, the goal was to show that riders and non-riders alike depend on Lextran. The "non-bus riding" public is reminded of the value of Lextran to the community and to Lexington's economy.

Each spot featured an actual Lextran rider and showed how their dependence on Lextran not only provides them with employment or valuable services, but the riders' mobility adds to the welfare of the community. Below is an outline of each spot's purpose and the key facts communicated in each.

"Medical" - those working in area medical facilities depend on Lextran to get to work to serve others.

Facts:
12 Months
5.1 Million rides
2.6 Million Employee Rides

"Seniors" - community seniors depend on Lextran for daily activities, which enhance the quality of life in the Bluegrass and allow younger family members to continue working.

Facts:
5.1 Million Rides
1.3 Million Rides for Seniors
Senior Olympics
Southern Lights

"Hotel" - hotel workers, as well as other service workers depend on Lextran.

Facts:
12 Months
2.6 Million Employee Rides
$10 Million in Increased Income
That is The Economy of
LexTran

"Jack" - the disabled community depends on Lextran's Wheels service to get to patient care, jobs, shopping, and for daily transportation. This enhances quality of life for these individuals, as well as their family members and friends.

Facts:
LexTran Wheels
45,000 Hours
616,000 Miles
85,900 Rides

The Central Kentucky television media provided $100,480 worth of free matching PSA spots to help educate the community, and provided affidavits for their television schedules.