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FEATURE STORY
by Sharalee Scanlon
A New Generation of Marketeers – at AD-SUCCESS.
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To meet the challenges of the year 2003 and beyond, a new breed of marketeers has emerged. The staff at AD-SUCCESS is part of this innovative generation. We are each, first and foremost, strategic thinkers. What the staff here possesses goes beyond knowledge, creativity and skillful implementation, and enters into the realm of reasoning and understanding. It goes beyond advertising, marketing, public relations, promotions, new media and sales efforts and involves strategically bringing everything together to reach predetermined goals. In recent years there has been a hundred-fold increase in ways to communicate messages and ways to track marketing efforts. It is not enough to bring together the right message and traditional media. Marketeers deal with new questions, including: What messages and what media are trusted? Will the message be both heard and experienced? What new interactive media can complement traditional media How can technology and research methodology be effectively How can a strategic blend of the most effective marketing efforts Answers to questions such as these are critical. They must be answered because effective marketing for the new Millennium is something that viable companies and products must do. Good products and services must make themselves known or they will fade under competitive pressure. That leads us to something we at AD-SUCCESS take very seriously – |
 | RESPONSIBILITY. We understand the responsibility we have to use our time and talent only to promote worthwhile endeavors. We realize the power of marketing in our age is incredible. Marketing and media information is how a generation (for a large part) has grown up receiving information. This generation is astute in its critical evaluation of messages and "the messenger." Communication to the masses is not the same as the "mass communication" of past decades. Communication now is directed to the individual and has become both more complex and more powerful. We have a responsibility to find trustworthy ways to communicate messages which are relevant. We, as a new generation of marketeers, have to not only know what we are doing, but also we have to be able to make the right choices. In other words, we have to know what to do. The staff at AD-SUCCESS is not only required to undertake a never ending track in professional development, but each employee is required to understand how their work fits into a client's strategic plan. As a result, the AD-SUCCESS team uses talents effectively. The one thing our advertising, marketing, public relations and new media programs have in common is... THEY WORK. Under the various sections of this site are sample success stories and samples of our creative endeavors. Each one may "look" good, but more importantly, each one has a story behind it. A story of essential client input. A story of success. That is why we say... All we do is ADD success. |
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2003 AD-SUCCESS, Incorporated.