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Proprietary Programs

  • Marketing Audit
    Before you plan for the future, it is good to take a hard look at your present and past brand equity. This study combines secondary and primary research in a systematic way to garner present perceptions of an organization, their competition and analyses the effectiveness of present marketing efforts. Insights to consider unfold as the process unfolds.
  • Web Control
    AD-SUCCESS produces web materials which enable the client to control and update their own website. In addition, we have a long list of interactive modules that can economically be added. Your success is assured by the training and training manuals available from AD-SUCCESS Marketing.
  • e-list
    There are many e-mail distribution tools, but to make sure you send the right message to the right audience at the right time, AD-SUCCESS works with you on lists, timing and creative options.
  • Media Comp
    AD-SUCCESS has developed media databases to track information such as: special issues, editorial calendars, value-added media, co-promotional opportunities, ad specifications (print, broadcast and online), website links and free directories. Databases can be customized to support client needs.
  • Gratis Report
    AD-SUCCESS provides clients cost savings and added value. The Gratis Report is a tracking mechanism documenting savings from media negotiations, co-promotional efforts, and other methods of leveraging the agency’s buying power.

Documented Success

Harrodsburg Trip AdvisorFull Force Interactive Marketing Plan Provides Interactive Engagement for the Audience

 

From online banner ads to e-newsletters, AD-SUCCESS client, Harrodsburg, KY has made a mark on the interactive platform this Fall with a coordinated campaign.

Their TripAdvisor Destination Marketing Opportunity page offers users the opportunity to see photos, events, a map, and links to Facebook and the HarrodsburgKY.com website. In addition, the TripAdvisor partnership gave Harrodsburg the opportunity to launch an online banner campaign highlighting their top attractions. These banners, along with some additional ones, also launched as part of the Collinson Online and Mobile Banner Ad Program. (read more) 

 

Test Your Bourbon IQTest Your Bourbon IQ

 

At the heart of the Kentucky Bourbon Trail, our client Lexington’s Bluegrass Region is perfectly situated to be a bourbon enthusiast’s paradise. On the full page back cover 2012 Official Guide to Bourbon Country distributed to Lexington and Louisville hotels, the Bluegrass Region went as far as to say, “If bourbon were a person, their Favorite Place to Visit would be… Lexington’s Bluegrass Region.” Supporting this bold statement was the region’s title as the “Birthplace of Bourbon” as well as the famous Bourbon Street in New Orleans deriving its name from Bourbon County Kentucky, not the other way around. (read more) (Test your bourbon IQ)

 

Georgetown, KYViewers from Around the World visit Georgetown, Kentucky’s Interactive Website

 

AD-SUCCESS knew a translation feature would be important for the Georgetown Tourism Commission website when they created it less than a year ago. The city is adjacent to The Kentucky Horse Park which draws visitors from around the world.

Since its launch, the website has had over 33,000 visitors including 200 from South and Central America, 52 from China, 46 from Germany, 100 from India…the list goes on. The website, www.GeorgetownKy.com, reflects the branding AD-SUCCESS has done for the tourism bureau, as well as has interactive features including: a flip-book brochure, calendar, maps, photo galleries, and a contest to win tickets to the Kentucky Horse Park.

 

Bluegrass Region US Airways adTourism Region works Together to Impact an Audience of 3 Million

 

When US Airways in-flight Magazine planned to do a feature article on Lexington’s Bluegrass Region, the region’s tourism partners quickly developed a plan to bring together seven tourism entities to do a 2-page spread about travel in the region. In the August 2012 issue of US Airways Magazine the Region partners worked together to use this opportunity to highlight what the tourism region terms, “An experience hard to describe, difficult to forget.” From The Kentucky Bourbon Trail to the living history museum at Shaker Village of Pleasant Hill, over 3 million readers could learn what is further described in their website, www.BluegrassKentucky.com, which was also produced by AD-SUCCESS Marketing.

 

View More

 

Destination Branding - Fast, Cheap and Good

ROI - Numbers Driven by New Programs and New Media

Putting Passion into the Pasture - Experiential Travel

If Opportunity Knocks, Don't Just Open the Door, Let PR Tear it Off its Hinges