• Marketing Audit
    Before you plan for the future, it is good to take a hard look at your present and past brand equity. This study combines secondary and primary research in a systematic way to garner present perceptions of an organization, their competition and analyses the effectiveness of present marketing efforts. Insights to consider unfold as the process unfolds.
  • Web Control
    AD-SUCCESS produces web materials which enable the client to control and update their own website. In addition, we have a long list of interactive modules that can economically be added. You success is assured by the training and training manuals available from AD-SUCCESS Marketing.
  • e-list
    There are many e-mail distribution tools, but to make sure you send the right message to the right audience at the right time, AD-SUCCESS works with you on lists, timing and creative options.
  • Media Comp
    AD-SUCCESS has developed media databases to track information such as: special issues, editorial calendars, value-added media, co-promotional opportunities, ad specifications (print, broadcast and online), website links and free directories. Databases can be customized to support client needs.
  • Gratis Report
    The hallmark of the service AD-SUCCESS provides clients is our ability to bring added value to marketing efforts. The Gratis Report is a tracking mechanism showing added-value AD-SUCCESS brings clients. We list successful media negotiations, co-branding and co-promotional efforts, combining several client’s “buying power” and other cost saving efforts. Also, we assess the value of PR based on media space and the appropriateness of the PR space and message delivered.
  • Brand Insight
    Text to go here.

Documented Success

Destination Branding – Fast, Cheap and Good

AD-SUCCESS arranged a savings of over $ 20,000 for the small regional visitor’s bureaus in Central Kentucky by coordinating a co-op full page buy in a special issue of Delta Sky Magazine. When the national publication offered a “one-time-only” advertising value in a special “Bluegrass Section” (June 2008), AD-SUCCESS got to work to create an opportunity for regional tourism bureaus. By combining 1/6 page ads to make a full page media placement, the ad cost was only $ 2,300 per tourism bureau to reach an audience of over 3 million readers.  The open rate for a 1/6 page ad is well over $ 6,000 in the publication.

ROI – Numbers Driven by New Programs and New Media

During our work with the Lexington Convention and Visitor’s Bureau (LCVB) the number of annual inquiries generated by advertising increased steadily and without interruption.  AD-SUCCCESS developed the LCVB’s first web marketing program and a website that was in use for over 10 years.  We assisted in developing segmented marketing campaigns, and introduced “packaged” travel into the advertising in the late 1990’s.

Putting Passion into the Pasture – Experiential Travel

The Bluegrass Region of Kentucky is known as the “Horse Capital of the World.” Beautiful pastoral settings were the mainstay of the region’s advertising, until 2008 when visitor profile studies clearly showed that it is the family who travels to the region as a whole. The resulting branding campaign was titled “For the Fun at Heart” and rolled out complete with a new website (, collateral, and advertising campaign. The campaign’s hallmark was its ability to depict experiential travel. Both the brochure and the press packet from this effort have been honored with a PRSA Award from the Public Relations Society of America, and the marketing campaign received a Kentucky Tourism Council Traverse Award.

If Opportunity Knocks, Don’t Just Open the Door, Let PR Tear it Off its Hinges.

It’s not every day a place the size of Elizabethtown (around 25,000) becomes the focus – and the title – of a major motion picture. With Elizabethtown, the movie, only three weeks from release, the Elizabethtown Tourism and Convention Bureau contacted AD-SUCCESS about the best way to capitalize on what could be a PR & tourism windfall. Despite the brief lead time, AD-SUCCESS created and distributed PR materials for this once-in-a-lifetime chance to shine the bright lights of Hollywood on a small, scenic Kentucky city. Along with press releases, print materials, and a gala reception, AD-SUCCESS produced and distributed an “in-movie theatre promo” that told the REAL Elizabethtown story to theatre audiences in Ohio, Tennessee, and Illinois – key markets for the town’s thriving tourism business. The overall effort resulted in a PR bonanza, as the Elizabethtown movie/city story was picked up ay the AP, and in regional TV and newspaper coverage.










Advertisement for DBE participation in client work.

If you are a DBE certified by the Kentucky Department of Transportation, and you would like to support AD-SUCCESS PR efforts, please contact us via email and send information about your organization. We are interested in printing, promotional items and event support. Just use the “Contact Us” area of this website to send in information.